a) For the music marketing campaign, we created our own artist named, Loveman Hudson. He is a soul artist that appeals to the late teens, early twenties, middle-class group. Our group wanted to expose him to as many people as we could through the use of social media and online platforms. We conducted research exploring similar artist in the same genre and how they succeeded in the music industry. We then created our own marketing campaign, developing logos, merchandise, social media platforms, music video, and a strategic idea to make sure he was exposed to any many people as possible.
b) Our research consisted of artist signed with Colombia Records. One artist we researched is well known by many, his name is John Legend. We saw through his history in the music industry, that his main exposure starting up as an artist was to play in small locations and give out his CD's. We believed we could also do the same with our artist until he was found by a record label, John Legends marketing strategies were also extremely smart as they all showed a different part of who he is and created an image that appealed to the mass audience. When his music was placed on the digital format it also started to receive a lot more interest, giving us the idea that placing all of Loveman Hudsons music on a digital streaming site would be the best option. We also researched a lesser known artist known as Leon Bridges. His main selling point was creating a large social media presence, which is what we wanted to incorporate into our artist. He also used the image of his brand to create a following, such as John Legend.
LINK TO RESEARCH: https://docs.google.com/document/d/1c94RbWPxNtGqOkqE2gQNorZHNDtBN4WbfkF_KYePFrk/edit?usp=sharing
c) On this project, we tried to give our artist, Loveman Hudson, a great amount of online presence. This could be either from exposure on social media platforms or streaming platforms. With our artist, we decided that Instagram be a key part in developing the image for him and the brand itself. This was developed by the theme of black and white we placed on the artist feed. On the photo itself, the captions were lyrics to his upcoming music, giving a sneak peek to his fans and get them excited for what is to come. Instagram stories were also an extremely important part of developing him as a whole as they talked about upcoming music, merchandise releases, and Instagrams polls which would create interaction in between the artist and his fans. This personal experience would attract them more and create a different connection. Youtube was also an influential marketing tool which would help the artist be more known through the ads being played on videos similar to what the artist represents. We also created a website where fans can learn about upcoming dates of shows and buy merchandise, as well as talk to the artist himself and let him know about what they think. The merchandise is a great way to have fans promote the artist and support him at the same time.
This is the presentation with all the photos and marketing strategies we had for our artist: https://docs.google.com/presentation/d/1biQ9HXibYE1h-7FymNw_oENd9vH1ldFVYIhwLfTBEBA/edit?usp=sharing
Loveman Hudson Website: https://victoriacmilano9.wixsite.com/lovemanhudson
d) This music marketing project will help me create the right product for my specific audince and learn how to market my opening in an efficient way. Through this project I also learned about teamwork and the way to properly work with others and share ideas throughtfuly. Listening to others as well as gaining feedback from others are the key lessons I learned while creating this project.
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